Turning digital estate surveys, measurement and mapping exercises into actionable insights communications, marketing, web and social media professionals can use
with more than 1.2 billion web servers, hundreds of millions of active websites, social media and other messaging channels it can be difficult to separate the signal from the noise
Corporate ESG Rating and Digital Estate Complexity
Revenues in USD billions vs. digital estate complexity vs. ESG rating
Software-based data collection ensures repeatability
Our software can scan thousands of sites and hundreds of thousands of pages and links accumulating data elements for further analysis.
We assess digital estates and their websites across three broad categories, platform, communication and audience: addressing technological fit, messaging and the ability to meet user needs.
A structured methodology increases reliability
We use a 15-dimension, 45-metric evaluation framework to ensure analysis is consistent over time and across estates. The framework and its associated data provides the foundation for a wide range of cross-organization benchmarking.
We summarize our analysis as a single measure: eQ (effectiveness Quotient).
eQ Digital Estate Scoring Framework
Platform | Communication | Audience
|Performance||Social Media||Customers/Future Students|
|Data Governance||Feedback||Career Seekers/Employees|
Social Media Analysis EU Universities
Analysis of top Facebook accounts for EU (including UK) universities
Careful analysis yields actionable insights
Our assessments are principally quantitative, but strictly numerical measures aren’t sufficient.
So, we support our assessments with expert judgement, particularly when evaluating the degree to which websites address audience information needs and task completion.