Ever feel organizations have too many online presences?

Digital estate the collections of websites, social media and content on third-party platforms that organizations own or are technically responsible for

Ever feel organizations have too many online presences? Us, too. We weren’t sure how many was too many. So, we started counting them.

(First update: 1 April 2021, second update: 8 April 2021, third update: 15 April 2021 and final update: 22 April 2021)

During April 2021 we ran a series of stress tests while launching our Digital eQ* Insights service. We’ve been publishing the results here and on LinkedIn.

We wanted our content discovery algorithm to identify the five corporations with the biggest website, social media and content on third-party platform collections: their digital estates.

We scooped a sample of companies from the list we developed for our Top 20 Most Effective Corporate Digital Estates report.

We put the shortlisted corporations into our Digital Estate Discovery software and set it in motion. We constrained the discovery algorithm to run for a maximum of 48 hours of compute time. We also set a website count limit for corporations to 1,750. The discovery exercise was stopped at whichever threshold was reached first.

Our estimates for the website totals are just that: estimates. A full scale exercise would need to run for longer than 48 hours processing time. 

Here are the five largest corporate digital estates — as measured by their estimated total number of websites:

Table of 5 large corporate digital estates and their estimated number of websites

Do you know who many websites, social media accounts and content on third-party platforms your corporations owns or maintains?