Measuring, analyzing and benchmarking digital estates to make them more effective
Measuring, analyzing and benchmarking digital estates to make them more effective
Almost every major corporation, higher education institution and government we encounter has public-facing websites, social media accounts and other content they've completely lost track of or didn't know about in the first place. Content that may:
- no longer be accurate or factually correct
- no longer be on brand
- not comply with current content policies
- not be consistent with current messaging
- no longer meet privacy, accessibility, security or user experience standards
Digital Estate Surveys
Our content discovery algorithms use multiple strategies to uncover digital estate content. But even sophisticated discovery algorithms need help, because many organisations:
- maintain legacy domains with active content
- have brands, sub-divisions, affiliated units, product lines, foundations, institutes or global subsidiaries using multiple distinct identities from the parent
To handle these situations, we built a digital content ownership reference database, covering tens of thousands of organisations, their domains, their social media presences and externally-hosted content.
We further boost content discovery accuracy with automated WHOIS enquiries to verify website ownership and pinpoint ‘suspect’ domains.
The result is comprehensive and accuracte digital content discovery.
Digital Estates Analysis
Once the website, social media accounts and other content inventory is complete we perform detailed analysis of each content type to extract the data needed to support decision making.
All website crawling uses a headless browser to ensure that JavaScript dependent links or content is fully loaded to ensure more accurate data capture.
For websites, scans can examine just each site's home page or for a specified page depth across all sites. We also analyse website content to determine its age profile and identify content needing attention.
Digital eQ* (effectiveness Quotient)
Our eQ website effectiveness score assesses a website’s technical platform, its communication strength and how well it addresses its audiences.
We can combine the underlying eQ data components with further datasets to build custom benchmarks and compare performance.
Communications, marketing, social media and web teams can obtain sector-specific insights to lift their digital estate's effectiveness.
See our October 2020 Top 20 Most Effective Corporate Digital Estates report in which we measure Digital eQ* across twenty global corporations.
Digital eQ* Insights Benefits
Measurement
Corporations and higher education institutions develop, deploy and modify significant amounts of content across multiple websites and social media channels.
With limited resources and urgent deadlines, it’s easy for content quality and website effectiveness to suffer across complex digital estates.
So, we’ve developed a set of services to discover content and websites and capture critical data to measure digital estate effectiveness.
Analysis
Our software reliably collects and stores data from networks of thousands of websites, sub-sites, microsites, blogs and social media channels.
But, knowing how well content works or how effectively a website works involves more than just collecting data.
We bring years of researching complex websites to ensure our analysis generates actionable insights.
Benchmarking
Our eQ website effectiveness score assesses a website’s technical platform, its communication strength and how well it addresses its audiences.
We can combine the underlying eQ data components with further datasets to build custom benchmarks and compare performance.
Communications, marketing, social media and web teams can obtain sector-specific insights to lift their digital estate's effectiveness.
Read our report to understand why the twenty global corporations heading our eQ digital estate index earned their spots