The UK's Russell Group comprises 24 universities. The chart shows social media network adoption across the 24 UK universities. The chart should be read as 100% of Russell Group universities use Facebook, 100% use Instagram, etc.

Each of the 24 institutions in the UK's Russell Group use all five of the main social media networks. Our research shows this pattern is repeated with most higher education institutions, in the UK, Europe and North America.

Our eQ list comprises 200 global corporations. Bloomberg classifies 27 of the 200 as consumer staples companies. The chart shows social media network adoption across these 27 companies. The chart should be read as 100% use LinkedIn, 93% use Twitter, etc.

Compared to universities, consumer staples companies and (from our research) global corporations, in general, use social media more selectively. Only LinkedIn is used by almost 100% of global corporations.

The US Ivy League comprises eight universities. The chart shows the estimated number of monthly visitors to each institution's homepage from organic searches. The chart should be read as Columbia University received about 1.5 million monthly visitors to its main homepage from non-paid search traffic, etc.

We note that almost all institutions saw their organic search traffic increase during the last quarter of 2020. Source: ubersuggest.com

Our eQ list comprises 200 global corporations, of which Bloomberg classifies eight as Utilities. The chart shows the estimated number of monthly visitors from organic searches. The chart should be read as EDF received about 1.2 million monthly visitors during Q4 2020.

We note that during Q4 2020 the "busiest" utility company websites receives about the same volume of traffic as the busier Ivy League universities. Source: ubersuggest.com.

We analysed the main websites of 2,354 European universities (including the UK) to determine the content management system (CMS) used to publish content on the homepage. While dozens of different CMSs are deployed, four systems predominate: WordPress, Drupal, TYPO3 and Joomla. The chart shows each system's percentage share.

All four of the most popular CMSs deployed at EU universities are open-source solutions. We note that Drupal has been the most successful in establishing market leading positions in both commercial and higher education settings.

We analysed the 200 global corporations on our eQ list to uncover the content management system publishing content on their website homepages. We then focused on consumer staples companies where five suppliers dominate: Drupal, Adobe, Sitecore, Sitefinity and Contentful. The chart shows the percentage share for each system.

In contrast to EU universities, commercial organisations readily adopt proprietary content management solutions, although Drupal's growing presence and some WordPress deployments suggest open-source solutions are welcome.