Measuring, analysing and benchmarking online effectiveness
Assessing, analysing and evaluating websites and digital estates to deliver insights and recommendations that increase return on digital investment


Measuring, analysing and benchmarking online effectiveness
Assessing, analysing and evaluating websites and digital estates to deliver insights and recommendations that increase return on digital investment
20 global corporations ranked
by digital estate effectiveness
We measure, analyse and benchmark higher education and corporate digital estates so communications, marketing, investor relations, web and social media professionals can make their online presences more effective
Measurement: which social media networks do universities and corporations prefer to use?
Social Media Network Use • Q4 2020
Higher Education | UK Russell Group Universities
Social Media Network Use • Q4 2020
Global Corporations | Consumer Staples Companies
Analysis: how many visitors do different types of university and corporate websites receive?
Estimated Monthly Website Search Traffic • Q4 2020 vs Q3 2020
Higher Education | US Ivy League Universities
Estimated Monthly Website Search Traffic • Q4 2020 vs Q3 2020
Global Corporations | Utilities Sector Companies
Benchmarking: for example, university and corporate content management system preferences
Web Content Management System Use • Q3 2020
Higher Education | EU (and UK) Universities
Web Content Management System Use • Q3 2020
Global Corporations | Consumer Staples Companies
Subscriber benefits
Measurement
Corporations and higher education institutions develop, deploy and modify significant amounts of content across multiple websites and social media channels.
With limited resources and urgent deadlines, it’s easy for content quality and website effectiveness to suffer across complex digital estates.
So, we’ve developed a set of services to discover content and websites and capture critical data to measure digital estate effectiveness.
Analysis
Our software reliably collects and stores data from networks of thousands of websites, sub-sites, microsites, blogs and social media channels.
But, knowing how well content works or how effectively a website works involves more than just collecting data.
We bring years of researching complex websites to ensure our analysis generates actionable insights.
Benchmarking
Our eQ website effectiveness score assesses a website’s technical platform, its communication strength and how well it addresses its audiences.
We can combine the underlying eQ data components with further datasets to build custom benchmarks and compare performance.
Communications, marketing, social media and web teams can obtain sector-specific insights to lift their digital estate's effectiveness.
Read our report to understand why the twenty global corporations heading our eQ digital estate index earned their spots