Measuring, analysing and benchmarking online effectiveness

Assessing, analysing and evaluating websites and digital estates to deliver insights and recommendations that increase return on digital investment

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Measuring, analysing and benchmarking online effectiveness

Assessing, analysing and evaluating websites and digital estates to deliver insights and recommendations that increase return on digital investment

20 global corporations ranked
by digital estate effectiveness

We measure, analyse and benchmark higher education and corporate digital estates so communications, marketing, investor relations, web and social media professionals can make their online presences more effective

Measurement: which social media networks do universities and corporations prefer to use?

Social Media Network Use • Q3 2020

Higher Education | UK Russell Group Universities

Social Media Network Use • Q3 2020

Global Corporations | Consumer Staples Companies

Analysis: how many visitors do different types of university and corporate websites receive?

Estimated Monthly Website Search Traffic • Q3 2020

Higher Education | US Ivy League Universities

Estimated Monthly Website Search Traffic • Q3 2020

Global Corporations | Utilities Sector Companies

Benchmarking: for example, university and corporate content management system preferences

Web Content Management System Use • Q3 2020

Higher Education | EU (and UK) Universities

Web Content Management System Use • Q3 2020

Global Corporations | Consumer Staples Companies

Subscriber benefits

Measurement

Corporations and higher education institutions develop, deploy and modify significant amounts of content across multiple websites and social media channels.

With limited resources and urgent deadlines, it’s easy for content quality and website effectiveness to suffer across complex digital estates.

So, we’ve developed a set of services to discover content and websites and capture critical data to measure digital estate effectiveness.

Analysis

Our software reliably collects and stores data from networks of thousands of websites, sub-sites, microsites, blogs and social media channels.

But, knowing how well content works or how effectively a website works involves more than just collecting data.


We bring years of researching complex websites to ensure our analysis generates actionable insights.

Benchmarking

Our eQ website effectiveness score assesses a website’s technical platform, its communication strength and how well it addresses its audiences.

We can combine the underlying eQ data components with further datasets to build custom benchmarks and compare performance.

Communications, marketing, social media and web teams can obtain sector-specific insights to lift their digital estate's effectiveness.

Read our report to understand why the twenty global corporations heading our eQ digital estate index earned their spots

Contacts

North America
+1 416 464 9771
 
Europe
+44 203 290 3575
 

Locations

North America
Toronto | Canada
 
Europe
Edinburgh | UK
 
Contacts
North America
 
Europe
 
Locations
North America | Toronto | Canada
 
Europe | Edinburgh | United Kingdom